The goal of the website was to increase conversion rates and user retention. This required a new structure on the individual pages and the integration of user-generated content. Completely new sections were needed to allow easy access for visitors who are looking for ideas for their visit to Zurich and the surrounding area.
User-friendly design and a fresh, modern appearance were the two most important aspects of the new website. Social content and sharing options are a central aspect of all of the pages offering general information, filter options and various topics. This allows users to interact with the website and takes conversion to the next level.
The website's authenticity is reinforced by offering users the option to show off the best sides of the city on the social channels. Lastly, the offer also included a quick and easy-to-use search function with a map and the option to search within a certain radius.