One Ecosystem: bluevalue.org Platform Launch.
One Ecosystem. Connecting the World. From inland watersheds to our coastal communities to the deep ocean, human well-being is tightly connected to our natural environment. BlueValue illuminates the importance that we place on these ecosystems — their value — by sharing the latest science and information.
Our challenge was being able to make the brand’s extensive amount of content accessible and beautiful in order to reinforce the significance of BlueValue’s valuable messaging. The previous website was very difficult to navigate, with a large amount of distributed content. The data was stored in Excel spreadsheets and hosted on a local custom server, which made it difficult for the content editors to update without technical assistance.
BlueValue was looking to rebrand and they needed a contemporary new logo design along with an updated look-and-feel for their website. Knowing that users found it difficult to navigate, they also wanted to assess their brand and restyle the usability of their database. New search functionality was developed, allowing the broad database to be accessed and filtered in a quick and easy way. To show the benefits of ecosystem services, an infographic was created of the hydrological cycle, adding a high level of both design and functionally to the site.
Amazee Labs worked to reposition the brand, giving it an updated and approachable corporate identity. With this new creative direction, we were able to bring the website into the competitive online space by designing a fresh and contemporary look-and-feel. The updated website uses dynamic imagery along with compact visual messaging to enhance the overall visual experience. The user experience was further improved by refining the content and arranging it in a clear, accessible way. Behind the scenes, the large database has been structured in a way that allows users to access it effortlessly across all devices. The overall messaging of the brand has been refined, helping the website to feel more approachable and accessible.