Structure & Design
Structure
At the heart of the World Monuments Fund redesign is a simplified site structure. By organizing content into four comprehensive landing pages, we’ve improved the user experience for two key audiences. First time visitors are readily introduced to WMF and their mission, while returning devotees are encouraged to get involved or give to the cause.
In parallel, a series of in-depth pages serve more distinct audiences.
Architecture, history, and travel enthusiasts alike can quickly and easily comb through WMF’s 1,000+ projects using the multi-faceted Site Explorer. Drupal’s Search API Solr Search module allows these users to search by any combination of site type, theme, and country, as well as free text. Results can be displayed on an interactive Google map, custom designed for WMF using Mapbox.
Preservation professionals and academics are treated to a similar experience in the Library, a searchable archive of WMF publications. Further reading is curated on the News page, which offers up WMF’s latest blog posts, press releases, and media mentions, as well as the opportunity to sign up for a monthly Newsletter, connected on Drupal’s backend to Pardot by Salesforce.
Design
Big, beautiful imagery and handsome typography do the heavy lifting for the look and feel of the new website. Taking advantage of WMF’s seemingly endless supply of impressive photography was obvious, a strategy that lends a great deal of authenticity to the product.
Interaction design centers around conversion. Whether it be contacting a WMF affiliate office, or signing up for Friends membership, considered layouts and careful use of color help direct traffic. An all-encompassing responsive design ensures a consistent user experience across all screens and devices.