A new website
The Client

The Swiss company u-blox AG is the world’s leading supplier of semiconductors and modules for electronic systems in the field of wireless communication and positioning for the automotive, industrial and consumer markets.

About this project

In October 2014, u-blox asked us to replace their old website. The aim of the project was to create a modern web presence with an integrated product selector. To ensure the new website performs effectively on mobile devices, it had to be fully responsive in all areas.

In addition, the administrator interface lacked user-friendliness and needed to be replaced with a new, intuitive design for the back end. With the new back end, the u-blox web team can make their own changes to their online presence.



A preliminary design study involved discussions at various workshops to define the requirements of stakeholders from the areas of marketing, product management, sales and support.

Particularly close attention was paid to product presentation, the biggest challenge of the project: using paper and working prototypes we collected feedback from users and internal stakeholders again and again until we found the right solution.



All product data and complex product hierarchies and specifications were defined and structured. The end result is a product selector that can be viewed on all devices. To ensure optimal user friendliness, we carried out usability tests with potential users.

The u-blox website is available in several languages. For the translation process we implemented an interface with various translation agencies using XLIFF files and a Drupal translation management tool (TMGMT).
The u-blox website launched successfully in July 2015.

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