Belinda grew up in Cape Town and after graduating with a degree in Psychology and English, and a diploma in Business Principles and Marketing, she spent a short time working at two small start-ups before co-founding a direct marketing company.
Two years later she left Cape Town for London and was fortunate enough to land a position at a leading BTL agency. She spent four happy years there, working her way up as account director on Tesco Ireland, before moving back to Cape Town.
Once home she worked client-side helping launch South Africa’s first online-only bank, before returning to agency life when she co-founded a CRM company with her former head of marketing.
After many years in the industry and ready for change, Belinda decided to follow her other huge passion – interior design. She spent five years designing homes and project managing renovations, before eventually returning to the marketing industry, but with a new focus – SEO, paid search and content creation.
Belinda’s happiest bringing order to chaos. Having worked both sides of the client-agency table, in both creative and strategic positions, she brings a better understanding of what the different parties need to happily reach their goal. She’s insatiably curious and approaches any project with great enthusiasm. Having worked with Amazee before in a freelance capacity, Belinda loves the Amazee culture and can’t wait to join the team!
Away from work, she’s an avid reader – from Deaver to Gladwell; a wannabe minimalist – although the let’s-keep-it-all Taurus in her would say otherwise; and her greatest joy is spending time with her young son – desperately trying, but failing miserably, to understand the allure of all things Minecraft and Splatoon!