Did you just discover that your website has been copied? Stay calm. Once the initial shock has settled there is enough time to reflect and find the right tactics to tackle the IP thievery. Threatening the perpetrators with legal action seemingly is the most straightforward way. However taking a sledgehammer to crack a nut isn't the most economic way.
Our website has been blatantly copied many times. Many of our imitators hail from countries where we don't operate in and so don't threaten our business directly. This however doesn't mean that they get the proverbial 'get out of jail card' for free.
Once we discover yet another case, we check if the snatchers are active on Social Media outlets and say hi to them (Pro-tip: Check Google Analytics for odd occurrences, images search parts of your site or google extracts of your copy). Subsequently we create screenshots of the crime site and curate them lovingly in our Copycat Hall Of Shame on Facebook. Sometimes the culprits react and launch a new site within a few days, while in other cases they remain with their unique interpretation, -which leaves us with the only balm that imitation remains the sincerest form of flattery.
We are interest to learn how you (would) react in these situations. Any thoughts or experiences?