Amazee Labs was tasked with implementing Zürich Tourism’s brand redesign (by Studio Marcus Kraft) on their website, as well as another key strategy, the integration of social content.
Completely new sections were added for visitors, who are looking for ideas for their visit to Zurich and the surrounding area. User-friendly design and a fresh, modern appearance were the two most important aspects of the new website. Social content and sharing options are a central aspect of all of the pages offering general information, filter options and various topics. This allows users to interact with the website and takes conversion to the next level.
With an immersive video as the point of entry, supplemented by user-generated content, the website not only inspires trust in the user but also builds an emotional connection with them. Interactive options such as the option to send enquiries to service providers (hotels, restaurants, etc.) or share content allow for and inspire additional user interaction, eliminate obstacles which could discourage users from booking services, and let the user know that they are fully informed, have chosen the best activities for their stay in Zurich, and have not missed anything.
With the new branding, which moves from playful to minimalist, the new website is timeless and modern with a touch of “Swissness” thanks to the references to the heyday of Zurich-based design in the 1960s. The website’s appearance is rounded out by the specially designed company font – based on Helvetica – and the expanded colour palette, which is inspired by the tram lines which run through Zurich.
The website gives the user the feeling of being on holiday in a big city and depicts Zurich’s most diverse side: cultured, natural, and located right in the heart of Switzerland.