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The importance of strategy in design - Part 1 of 3

Design strategy is a concept that means different things to different people, including designers and clients. We all have our own visual languages or conceptual models, which means that we all experience the world differently in what we see, hear and interact with. We need to understand that we are all part of design strategy, albeit in different roles.  

February 21, 2019
Author
Tish Amos
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UX and Design Integration

When speaking about User Experience (UX) in the digital space, we normally refer to the creation of online products or spaces that give a user a more relevant and meaningful experience.

Yes, a design is meant to look beautiful and to generate emotion, but good UX design makes a project pertinent and useful. Think about it as forming a valuable relationship with your user who will grow to trust a brand they can easily engage with.

August 23, 2018
Author
Tish Amos
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Rotary International: UX & Design Workflow

Rotary International recently unveiled its new online donation form, used by tens of thousands of people each year to donate to the charity. But calling the finished product a form is like calling the royal wedding an elopement. Amazee Labs Austin partnered with Rotary and RaiseNow to deliver what can only be described as a dynamic online giving application—sweeping, yet nimble, and easy to use.

July 24, 2018
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