Device Image Forever Chocolate

A new microsite for Barry Callebaut.

Barry Callebaut is the world’s leading manufacturer of high-quality chocolate and cocoa. Forever Chocolate is the organisation's initiative to make sustainable chocolate the norm by 2025.

Mandate

On 7 December 2017, Barry Callebaut published its first Forever Chocolate report showing the progress of the company with regard to their sustainability targets. The company chose the format of an online report for reasons of resource efficiency, easy access and distribution.

Idea

The new site was built in collaboration with London based communication agency SalterBaxter. SalterBaxter designed the report with reference to Barry Callebaut’s annual report which is built and published by Amazee Labs. The new report includes certain graphical elements which can optionally be replicated in any upcoming annual report.

Result

Based on the uniform design with big, colourful hero elements and beautifully displayed data the information is easily comprehensible. In addition to its responsiveness, the use of animations adds a lively appearance to the site. To achieve this, the Drupal module "Paragraphs" was used to build all media & text options. From a content editor point of view, this means that anything can be reused anywhere. It is also very easy to replicate selected features for future annual reports.
Amazee Labs was very quick in turning our ideas into reality and showed great expertise in solving any issues that came up in the design of the microsite.
Christiaan Prins, Head of External Affairs