WebMonday, July 2017


First up was Miguel Rodriguez from Weavr. They make content explorable through virtual reality in 360-degrees with their one focus being the housing market where they provide a clear benefit to real estate sellers and buyers.

With tools like Samsung Gear VR, Google Cardboard, HTC Vive or Oculus Rift the various distance or time constraints of visiting properties become smaller or don’t even exist at all anymore. Their camera support makes it possible for clients to even model their own furniture, decoration or family into their possible future home. Apart from the real estate sector Weavr also operates in industries like travel, business or events, allowing their users to virtually discover many different areas.

The second presentation was about the award-winning Swiss online ticketing company, Ticketfrog by Mike Muller and Reto Baumgartner. Introducing the start-up with a short historical recap on how MySign and Ticketfrog are connected, the talk also included a video demonstration of how the app works.

One could think not yet another ticketing system, don’t we have too many already? And how do they ever want to compete with large companies like Ticketcorner or Starticket, dominating a large part of the market. Here’s why you thought wrong: the key difference lies with their business model. Big market players, for example, finance themselves by splitting their gain among event organisers (ticket sellers) and visitors (ticket buyers).

See in the image below, where a ticketing system sells an exemplary ticket to the buyer for 55.- and transmits 45.- of that to the seller, giving them a gain of 10.- per ticket.

Ticketfrog employees Mike Muller and Reto Baumgartner

Ticketfrog, on the other hand, sells the exemplary ticket for 50.- and transmits 100% of that money to the buyer. Covering their own costs like infrastructure, hosting or credit card fees with coupons and vouchers that they sell on each ticket. Direct advantages are clear. Sellers don’t “lose” money to a middleman, buyers benefit from additional coupons and pay less for their tickets, and lastly, third parties promoting their product/service with coupons get a targeted and filtered audience.

Last but not least was the presentation by Chris McCall on how Fotokite aims to make aerial filming easy, both for professionals and consumers. The Fotokite is a cutting-edge tech tool, a Quadrocopter with a camera that makes live broadcasting among many other things possible. All current camera flying systems and drones are limited in their battery lifetime and it’s practically impossible to stream for example a complete sports game.

Thanks to the physical connection the Fotokite Quadrocopter knows where it’s attached, stays in place without GPS or radio checks and can be flown for hours with the power over the tether. Fotokite aims to solve problems such as safety, the requirement of piloting skills or the lack of responsibility that drones are facing.

photo credit fotokite.com
photo credit: fotokite.com

The evening was wrapped up with intriguing discussions and lively networking among the participants. Our sponsor made a huge contribution to the success of the event, and we want to thank Everyware for the venue, and the drinks and food.

When it was time to leave we were surprised by heavy rain and thunderstorms and we could not have wished for a better giveaway than umbrellas, which meant that we were all well prepared to step outside.

I’m already looking forward to the next WebMonday Zurich in October, and more details will be made available as soon as it’s ready.


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