Happy Holidays, In So Many Words

Our 2012 Amazee Labs Christmas Cards are in the mail, perhaps even a few delivered by now. Inspired, in part, by a card designed to let the sender compose a greeting for any occasion (left), our version allows us to say, "Happy Holidays," in a number of ways (right). The beauty in the concept is that with just one design we are able to personalize every card in two ways. First, each recipient is greeted with a message tailor-made to suit our relationship and second, each card is hand-crafted by an Amazee Labs team member.

We came up with four greetings:

  1. Wir wünschen Ihnen und Ihren Kollegen ein frohes Fest und erfolgreiches Geschäftsjahr 2013.
  2. Wir bedanken uns für die erfolgreiche Zusammenarbeit in diesem Jahr und hoffen, dass wir im kommenden Jahr gemeinsam an diesen Erfolg anknüpfen können.
  3. Wir bedanken uns für die gute Zusammenarbeit und wünschen dir, deinen Mitarbeitern und deiner Familie frohe Weihnachten und ein erfolgreiches neues Jahr.
  4. Wir wünschen dir ein frohes Weihnachtsfest und einen erfolgreichen Start ins neue Jahr.

Perhaps the toughest part of the execution was arranging the words such that each greeting read correctly when highlighted, especially considering many words were shared.

Printing, tracing, and scanning the penmanship added to the personalized feel. 

Two photos from a Gstaad-bound train ride proved perfect for the desired look and feel.

The words and imagery came together with some creative license to complete the printed card.

Fresh off the press, the Amazee Labs team passed the pen to finish off over 100 cards.

That's about 25 cards per greeting.

And we couldn't be happier with the finished product.

Happy Holidays from Amazee Labs!

December 21, 2012

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