Swiss Innovation & Trend Day Fribourg

This afternoon I was in Fribourg to moderate a round table discussion at  the Swiss Innovation & Trend day organized by the Haute Ecole de Gestion de Fribourg. The event featured 300 participants and 3 main presentations: Nils Müller, CEO TrendONE, gave an inspiring talk on how our life could look in 2021: hyperwired, hypercompetitive and badly addicted to the web.

Elmar Mock, CEO Creaholic, and co-inventor of the Swatch was the person to give us a look into a life full of innovations. His core point was that the process of innovation takes three mental - mostly contradicting - stages: Gas, liquid, solid.

Martin Broderick, Marketing Manager at Google, gave us an insight into G's culture of innovation: think big, search for iteration - not instant perfection, speed matters, share everything, focus on the user, hire the best, work in small teams and flat hierarchies, keep things transparent, and more... it was a rich and inspiring day - thanks to HEG Fribourg for the perfect organization.

May 6, 2010

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